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PALIN CONTINUES TO CREATE STRONGER EMOTIONAL CONNECTION BETWEEN MCCAIN AND VOTERS

Both McCain and Obama have strengthened their connections with voters since April 2008, but McCain has done so more intensely. This is partially due to strong feelings about Palin. Obama running mate Joe Biden showed the weakest emotional connection with respondents. This did not take away from Obama’s strength; it merely failed to add momentum.

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Posted: 09/23/2008 02:17 PM

Both McCain and Obama have strengthened their connections with voters since April 2008, but McCain has done so more intensely. This is partially due to strong feelings about Palin. Obama running mate Joe Biden showed the weakest emotional connection with respondents. This did not take away from Obama’s strength; it merely failed to add momentum.

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2008 SenseUS™ Presidential Survey

SenseUS™ measures emotion response to Democratic and Republican candidates and major issues. All candidates are compared by party and overall.

To view past blog entries, please click below.

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