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Of the four negative ads (two Anti-McCain and two Anti-Obama), only one significantly bettered the standing of the sponsor.

Of the four negative ads (two Anti-McCain and two Anti-Obama) examined, the only one to significantly better the standing of the sponsor was an Obama ad which challenged and disproved McCain’s assessment that the country is better off than it was eight years ago.

View SenseUS Commercials in PowerPoint Show

Posted: 09/23/2008 02:16 PM

Of the four negative ads (two Anti-McCain and two Anti-Obama) examined, the only one to significantly bettered the standing of the sponsor was an Obama ad which challenged and disproved McCain’s assessment that the country is better off than it was eight years ago.

See why in the PowerPoint Show below

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2008 SenseUS™ Presidential Survey

SenseUS™ measures emotion response to Democratic and Republican candidates and major issues. All candidates are compared by party and overall.

To view past blog entries, please click below.

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OBAMA CAPTURING HEARTS OF INDEPENDENT VOTERS, CLINTON’S NEGATIVES SURFACE AS DISGUST; GIULIANI MILDLY POLARIZING
Jan. 2008 Polling: McCain Becomes Leading Candidate Based on Feelings
Hillary Clinton takes an Emotional Tumble among all voters, but particularly Independents.
SenseUs™ Poll compares changes in voters’ feeling about candidates since September 07
Voters feelings about prescription drug ads.