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Measurement of Emotion in 2008 Predicted Rise of Obama and Fall of Economy

Brighter Future Predicted for 2009

Gainesville, FL, Jan. 6, 2009—Barack Obama made history in 2008. SenseUSTM surveys developed by ADSAM® Research and Consulting was able to predict the continuing success of the campaign as well as the size of the victory, based strictly on Emotional Response.

The economy moved emotionally in the opposite direction. The emotional downturn began as early as September 2007 when fifty percent (50%) of those surveyed had extremely negative feelings about the economy.

But 2009 looks brighter. In the last SenseUs™ survey, thirty-six percent (36%) of the respondents had feelings that ranged from pleased to excited about the economic future of the country under an Obama administration. A total of 51% with positive or leaning positive feelings about the economy. If this sentiment continues to build at the rate it deteriorated in 2007 and 2008, improvement in economic conditions in the US should be seen in 4 to 6 months.

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Posted: 01/04/2009 09:12 PM Go back to the home page

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2008 SenseUS™ Presidential Survey

SenseUS™ measures emotion response to Democratic and Republican candidates and major issues. All candidates are compared by party and overall.

To view past blog entries, please click below.

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