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Measuring American’s Emotional Reactions Precisely Predicts Economic Changes
The sudden downturn of the American economy and the current recession were predicted far in advance through polling done by SenseUS™ using the ADSAM® system, which accurately measures emotional reaction. Investors who were aware of this survey reported they were able to save a major portion of their portfolios.
SenseUS™ polls predicted the downturn in the economy months in advance
Gainesville, Fla.— The sudden downturn of the American economy and the current recession were predicted far in advance through polling done by SenseUS™ using the ADSAM® system, which accurately measures emotional reaction. Investors who were aware of this survey reported they were able to save a major portion of their portfolios.
Because of the accuracy of the SenseUs™ polling, investors could benefit from the outcome of future surveys. ADSAM® is currently planning an expanded follow-up version of the SenseUS™ emotional response survey, which will utilize ADSAM’s® measurement technology to gauge the American publics’ feelings about the current state of the economy, major businesses, brands and investment opportunities.
“After reviewing several emotional response surveys culminating in late fall of 2008, we concluded that 80 percent of the American population was terrified by the position of the economy,” Jon Morris, PhD, president of ADSAM and a communications professor at the University of Florida said. “They feared a recession.”
Ultimately, unemployment rates in the U.S. hit a 25-year high of about nine percent in March of 2009. People with secured and unsecured jobs feared the thought of being laid off and losing their homes as a result of receiving less income.
But just as the ADSAM® surveys were predicting the start of the recession months before it actually began, the surveys also showed that Americans were becoming more optimistic about the economy under Obama. Months after its prediction, economic indicators began to show signs of us coming out of the recession.
According to an article on MSNBC, President Barack Obama and his economic team held a meeting at the White House in which he said, “We’re starting to see glimmers of hope across the economy.”
Treasury Secretary Timothy Geithner, top economic adviser Larry Summers and Federal Reserve Chairman Ben Bernanke were all present at the meeting.
“The sense of a ball falling off a table, which is what the economy has felt like since the middle of last fall, I think we can be reasonably confident that that is going to end within the next few months, and we will no longer have that sense of a free fall,” Summers said Thursday at the Economic Club of Washington.
Obama’s $787 billion stimulus program also points to signs of long-anticipated economic improvement as well as signs of thawing in the credit markets, particularly for small businesses seeking loans. Workers will soon see tax cuts in their paychecks and a jump in mortgage refinancing due to historically low interest rates, he said in the MSNBC article.
American’s feelings regarding the state of the economy are determined through ADSAM® measurement technology.
Because emotions are the precursor to action, this type of polling device delves deep into a person’s emotions and interprets underlying factors such as their attitudes, preferences and behaviors. The survey should show us if people are still optimistic about the economy next year.
SenseUS™ uses the ADSAM® technique of emotional response and the Itracks system for accurately gathering responses. ADSAM® and SenseUS™ were developed by Dr. Jon Morris, president of ADSAM® and University of Florida communications professor and Conrad Morris vice president of ADSAM®. For more information, please visit www.adsam.com or www.senseus.net.
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2008 SenseUS™ Presidential Survey
SenseUS™ measures emotion response to Democratic and Republican candidates and major issues. All candidates are compared by party and overall.
To view past blog entries, please click below.
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Jan. 2008 Polling: McCain Becomes Leading Candidate Based on Feelings
Hillary Clinton takes an Emotional Tumble among all voters, but particularly Independents.
SenseUs™ Poll compares changes in voters’ feeling about candidates since September 07
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