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Negative Emotions About the Current U.S. Healthcare System Remain High Among Physicians and Public
ADSAM®, the leader in measuring emotional response, today releases its seventh SenseUs® Healthcare Poll, revealing that:
• The (voting) Public and Physicians’ feelings indicate that there is much opportunity to improve their perceptions of the current U.S. healthcare system, as the majority of the Public (51%) and Physicians (60%) have an unfavorable view of it. Feelings expressed by both groups, especially the Physicians, tend to reflect stress and aggravation.
ADSAM®, the leader in measuring emotional response, today releases its seventh SenseUs® Healthcare Poll, revealing that:
• The (voting) Public and Physicians’ feelings indicate that there is much opportunity to improve their perceptions of the current U.S. healthcare system, as the majority of the Public (51%) and Physicians (60%) have an unfavorable view of it. Feelings expressed by both groups, especially the Physicians, tend to reflect stress and aggravation.
• While neither Physicians nor the Public consistently favor the Obama healthcare law, Physicians dislike it more (58% vs. 43% unfavorable feelings). The Public tended to express a bit more ambivalence (+10 points) and lack of understanding of the law than Physicians, suggesting that the Public feels uncertain about the healthcare law.
• Despite the fact that there is not overwhelmingly consistent support for the Obama healthcare law, there is a slightly improved outlook for the future of U.S. healthcare under the Obama administration, as there are more favorable feelings expressed for the future by both the Public and Physicians since 2009 (see SenseUs Report for details).
Download the complete report.
SenseUs® is the only omnibus survey that measures both rational and emotional reactions of Americans to current topics and issues, products, services and more. These polls are conducted by AdSAM Marketing, the leading worldwide provider of emotional response market research. SenseUs offers a new approach to evaluating politics and key issues with the assessment of both rational and emotional thought processes.
This type of polling dives deep into a person’s emotions by interpreting the underlying factors such as attitudes, preferences and behavior. This allows an organization to gauge the full and truthful response of the participants with the interpretation of emotional predictors to scale their response.
“Feelings are overlooked in many research plans, which is unfortunate since emotions are the precursor to action,” said Jon Morris, Ph.D., president of ADSAM Marketing and communications professor at the University of Florida.
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About AdSAM
AdSAM has been applied in marketing and communications research for two decades. AdSAM is effective cross-culturally and has been used in over 600 proprietary studies worldwide and incorporated into research of many Fortune 500 companies. The nonverbal AdSAM® emotional response measure enables us to understand and assess emotional connections, motivators, needs and barriers that factor into the market.
About SenseUs®
Since the fall of 2007, SenseUs® has offered a new approach to polling. Utilizing AdSAM®, the foremost measure of emotion response, SenseUs assesses the feelings of the public and links their emotional reactions to their thoughts.
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2008 SenseUS™ Presidential Survey
SenseUS™ measures emotion response to Democratic and Republican candidates and major issues. All candidates are compared by party and overall.
To view past blog entries, please click below.
Achived ArticlesSenseUs seeks to understand the hearts and minds of voters
Voters Only Care About Giuliani, Clinton and Obama
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Democrats Feel Better About Party Than Candidates; Republicans Feel Better About Giuliani Than Party
Republican Voters becoming less accepting of war effort; many issues emotionally shaping candidate positions
OBAMA CAPTURING HEARTS OF INDEPENDENT VOTERS, CLINTON’S NEGATIVES SURFACE AS DISGUST; GIULIANI MILDLY POLARIZING
Jan. 2008 Polling: McCain Becomes Leading Candidate Based on Feelings
Hillary Clinton takes an Emotional Tumble among all voters, but particularly Independents.
SenseUs™ Poll compares changes in voters’ feeling about candidates since September 07
Voters feelings about prescription drug ads.
