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“Positive feelings about making a major investment are up slightly” according to the latest AdSAM- SenseUs® poll on Emotion.

Key findings by political group are:

 Democrats’ feelings about making a major investment within six months have improved slightly in the last year, but continue to skew negatively. Democrats continue to feel more optimistic than the other voter groups about making a major investment in the next six months. (See Report www.SenseUs.net ).

 While feelings about making a major investment among Independent Voters in the next six months have fallen slightly (-3%) since last year the Unfavorable feelings about doing so have abated somewhat (-7%). They have become more Ambivalent or uncertain about making this investment, a positive change (+6%). (See Report www.SenseUs.net ).

 Republicans have become more optimistic or Favorable (+7%) about making a major investment in the next six months. Unfavorable feelings among Republicans have fallen significantly (-12%) since last year. (See Report www.SenseUs.net ).

Click here to see Report.

Click here to view the full Press Release.

Posted: 01/10/2012 07:10 PM Go back to the home page

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2008 SenseUS™ Presidential Survey

SenseUS™ measures emotion response to Democratic and Republican candidates and major issues. All candidates are compared by party and overall.

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