Brands benefit from emotional connections, similar to people. Appeal and strong engagement motivate consumers to purchase and use a brand. This first report of the AdSAM® Brand Study, focuses on the ‘Top Ten Brands.’ These are the brands that showed the most appeal, engagement, and empowerment with the respondents in our survey. The survey also included the unique AdSAM® measure called Emotion Profiles®. This methodology links the respondent’s emotional response to the reasoning behind the response. The Emotion Profile question asks ‘why do you feel that way?’.
Please click here to see the AdSAM® Brand Study “Top Ten Brands” and learn how consumers connected emotionally with the brand.