Feelings About U.S. Physician-Patient Relationship
January 28, 2011
The majority of Patients and Physicians are very satisfied with their relationships with one another, expressing feelings that range from Comfortable...
Emotional Reactions Primary Driver in Physician/Patient Relations
January 28, 2015
Why does social media advertising fall flat?
May 27, 2015
Our most recent social media study is explained and outlined by Dr. Jon D. Morris in this article published by The Conversation.
"It makes sense that advertisers would want to exploit these [social] networks to sell their products. But the best advertisements are compelling and engaging; are those used on sites like Twitter and Facebook connecting with users?
In short: no. In the second of two studies conducted at the University of Florida, we found that most Facebook ads are seen as unappealing and not engaging."
Read the full article, with specific analysis and interpretation, on The Conversation by clicking here.