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SenseUs® is the blog of emotional research company AdSAM®. As the industry leader in emotional response modeling, this blog is used to spread the most up-to-date research and information from our team of experts.


AdSAM® has been used by companies in the U.S., Caribbean, Latin America, Europe, Australia, and Asia. Client industries include Apparel, Automotive, Beverage, Cleaning Products, Cosmetics, Consumer Packaged Goods, Entertainment, Healthcare and Pharmaceuticals, Media, Network Services, Petroleum, Flavors, Food, Restaurant, Retail, Software, Sports, and Telecommunications.

Our Team

Jon Morris, Ph.D.

President, AdSAM

Bio Coming Soon.

Ashley Gaffney

Administrative Coordinator 

Bio Coming Soon.

Cathy Gwynn

Director of Analysis 

Bio Coming Soon.

AdSAM Services
  • AdSAM® True Emotional Response Measurement™

  • Combine Emotional Response with Standard Marketing Measures

  • Segmentation/Emotional Archetype, Product Positioning, Concept and Ad Testing

  • Smart Phone/Mobile Device Surveying.

  • Recruiting and Programming

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