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About AdSAM®


Designing your studies to include both emotional response measurement and rational questions ensures a more holistic approach, and can lead to greater market insights.

AdSAM® is nonverbal, cross-cultural measure of emotional response validated to predict persuasion and behavioral intent.

AdSAM® has been used in hundreds of market research studies, both qualitative and quantitative, for more than 25 years across a wide range of product categories.


AdSAM® works well in both qualitative and quantitative studies and can be incorporated in everything from patient journey studies to brand tracking studies.

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