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“Voter Emotions” set tone for U.S. political agenda 2011

ADSAM® the leader in measuring emotional response, today releases the SenseUs® poll, Emotional Temperatures® Index. The temperatures rank key issues emotionally from most positive and engaging to most negative (a score of 100 is average). The Emotional Temperatures in the fall of 2010, are:

Download the complete report.

SenseUs® is the only omnibus survey that measures both rational AND EMOTIONAL reactions of Americans to current topics and issues, products, services and more. These polls are conducted by AdSAM, the leading worldwide provider of emotional response research. SenseUs offers a new approach to evaluating politics and key issues with the assessment of emotional response process.

SenseUs is managed by University of Florida professor and AdSAM director, Dr. Jon Morris. Contact him at or

About AdSAM:

AdSAM has been applied in marketing and communications research for two decades. AdSAM is effective cross-culturally and has been used in over 600 proprietary studies worldwide and incorporated into research of many Fortune 500 companies. The nonverbal AdSAM® emotional response measure enables us to understand and assess emotional connections, motivators, needs and barriers that factor into the market.

About SenseUS®:

Since the fall of 2007, SenseUs® has offered a new approach to polling. Utilizing AdSAM®, the foremost measure of emotion response, SenseUs assesses the feelings of the public and links their emotional reactions to their thoughts.

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