POLITICAL SENTIMENT POLL 2020
In part one of the Florida Sentiment Poll, the voters’ emotional responses for the presidential candidates were assessed on January 26, 2020. The poll measured the emotional response of two-hundred voters; the responses were organized into AdSAM® Perceptual Maps©, and Emotional Temperature™ thermometers to depict the results of the poll visually.
AdSAM® has been capturing the emotional response of voters since September 2007. The purpose of the poll is to take into account the actual feelings that lead to changes of heart among voters. The results of past voters predicted many events of the 2008 Presidential Primaries.
CLICK HERE TO READ MORE ABOUT THE RESULTS (AT THE UNIVERSITY OF FLORIDA COLLEGE OF JOURNALISM AND COMMUNICATIONS)