Why does social media advertising fall flat?

Our most recent social media study is explained and outlined by Dr. Jon D. Morris in this article published by The Conversation.

"It makes sense that advertisers would want to exploit these [social] networks to sell their products. But the best advertisements are compelling and engaging; are those used on sites like Twitter and Facebook connecting with users?

In short: no. In the second of two studies conducted at the University of Florida, we found that most Facebook ads are seen as unappealing and not engaging."

Read the full article, with specific analysis and interpretation, on The Conversation by clicking here.

Click here to download and view the study in its entirety.