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POLITICAL SENTIMENT POLL 2020 – University for Florida College of Journalism and Communications Rese

This remarkable new poll (linked below) analyzing voter emotions shows several distinct emotional trends within current voter bases:

• Most people are ambivalent or indifferent about Biden as president of the United States.

• Most people are currently feeling alarmed, troubled, and sullen about Trump.

• Among Independents, Trump generates slightly more positive emotions than Biden. However, both positive emotional responses are low.

• In general, Trump generates significantly more negative feelings that Biden.

The Florida Sentiment Poll for the 2020 Presidential Election uniquely measures emotional response to candidates and key issues, or what we call “Unsettled Matters.” The poll is unique in its measurement of the three dimensions of emotion: appeal, engagement, and empowerment. The poll was created and administrated by University of Florida College of Journalism and Communications Advertising Professor Jon Morris with the aid of student assistants. The purpose of the poll is to take into account the actual feelings that lead to changes of heart among voters. The results of past polls predicted many events of the 2008 and 2016 Presidential Elections.

The latest poll was administered on June 23, 2020 and measures emotional responses to the two presidential candidates: Donald Trump and Joe Biden. The poll measured the emotional response of 250 voters. The responses were organized into Perceptual Maps©, and Emotional Temperature™ thermometers to depict the results of the poll visually.

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